Thursday, October 7, 2010

Xmarks Victory for the Users, by the Users

The past ten days have been an amazing lesson in the power of community. Not in the "web 2.0 social graph" sense – I’m talking about old school community with users speaking up, speaking out and banding together. Thank you Xmarks users. You told the world it was simply unacceptable for our service to shut down and it worked. Thanks to your passion, Xmarks now has multiple offers from companies ready and willing to take over the service and keep making browser sync better and better!

This is not a signed, sealed done deal yet. But with multiple offers on the table we're pretty confident that Xmarks will continue on with no service interruption. Our style of transparent blog updates has worked so well in this process we want to continue that approach and share this news with you. Some may accuse us of masterminding this whole process; I wish we were that clever! Instead we give the credit to our user base, who spoke up in a way that caught the attention of bloggers and journalists around the world and, in turn, generated new options for the service to live on.

I can't share any more specifics yet but it shouldn't take too long - we're hustling to get a deal completed in the near future. Many of you know that we set up a pledge page where users can commit to paying $10 - $20 annually for Xmarks:

Click here to make the Xmarks Pledge

We're close to thirty thousand pledges already, and that's without promoting this to our entire user base. We made a conscious decision to stop our email campaign to users about service shutdown given our options for a new lease on life - now we're holding off on sending a massive email update until we have concrete news about a new owner of Xmarks.

Thanks to all of you who pledged so far. This has really helped show the value of Xmarks to potential buyers. We don't know for certain how "Xmarks Premium" will play out, but early indications are that some basic Xmarks features will remain free with more advanced features reserved for Premium users.

Stay tuned for more details soon.